Pay Attention to Your Email Marketing Stats

Many internet marketers who have gotten over the critical hump of reaching their threshold in income through their email lists often slide back into failure because they overlook a few key factors in email marketing. Take a look and see if you are ignoring these issues.

Let's say you've reached critical mass and your niche calls for 6,000 subscribers to get you the necessary ongoing income to sustain your lifestyle. now that you've reached that level where do you go from here?

In many instances the effort to get to the goal causes burnout

If you've reached your goal number and haven't prepared adequate follow-through for your subscribers, you will not be able to sustain your growth level. Opt in email marketing is like building and maintaining a large dam. You have to keep the water in but on any given day there is water going out. the same is true of email marketing. you must develop and maintain your system to keep more people in the system than those leaving. many new IM's have taken so much energy to get to the goal that they slack off once the money is good. pay attention to these factors.

The most popular days to send email to your subscribers.

The research is still showing that Tuesday (25.4%) is still the most popular day for sending messages with Wednesday coming up a close second at 23.3%. Thursday follows at 18.3% Sunday at 1.4% and Saturday at 0.9%. You can monitor your auto-responder for the most effective times of the day as well.

The stats on send times are interesting as well

The study shows that half of all email messages were sent between 8 a.m. and noon. It seems that 17.8% went out in the 9 a.m. hour. About three quarters of all messages were sent out between 7 a.m. and 4 p.m.

People seem to like opening their email before noon.

The 11 o'clock hour was the highest time for opening email. More than half of all messages were opened during the period of 8 a.m. to 4 p.m. It seems that the U.S. West Coast email recipients checked their emails before noon and the East Coast recipients caught up on their email reading right after lunch.

When tracking your results look for the often neglected Click-to-open rate.

The great thing about working with a strong email marketing service is the ability to thoroughly track your email campaigns. many email marketers look for two things that determine whether they've succeeded or not in a targeted email campaign; Click-through rates and Open rates. You can also combine Open rates and click-through rates to find the Click-to-open rate or (CTOR). This is the calculation of unique open and unique clicks. This number tells you how effectively your message was in getting the people who opened your email to click on a link in response to your message. What it tells you is how many people were motivated to take action on your message.

For maximum effectiveness, ditch the graphics

A Jupiter Research poll showed that more consumers responded more favorably to text based emails. A whopping 54% responded to product or service descriptions, 40% responded to the message in the body copy. The subject line captured the attention and persuaded 35% of the consumers to take action and 33% responded to the compelling offer to take action.

Only 12% responded favorably to a large single image while 9% responded to multiple smaller images. When a search box was included in the email, 6% used the search box. If you usually send out HTML emails, be aware that 6% of the public still uses text only emails.

Keep your subject line short

The studies conducted by EmailLabs shows that subject lines of 50 characters or less in length pulled the best responses. Another interesting statistic shows that an increased number of hyperlinks in an email led to greater click-through rates. While the size of the message was not a determining factor, email messages of 20 to 79 kb range did slightly better than messages of smaller size.

Keep these findings in mind when reviewing your email marketing system. keep your subject line short, add lots of links in your email body and avoid images in your email whenever possible. Give the reader plenty of opportunity to take action. Above all, give the reader something useful and appropriate to their interests. That will definitely keep your base secure and cut down on the un-subscribers. You've worked hard to get to critical mass; this is not the time to take that hard work for granted. Visit us at http://www.onlineoutbox.com

Email Marketing Statistics - Are Your Emails Getting Through?

Let's face it, email marketing is very popular. Services like Aweber and Get Response make it easy. But are your emails getting through? Do you know what delivery rates are for certain ISPs? Some of the stats would downright shock you. In this article, we're going to look at some of these statistics and ways in which we can improve the delivery rate of our emails.

First off, let's start with a brief, but albeit important, explanation of why your emails aren't always reaching their intended destination. See, because of all the complaints of many Internet users due to the amount of real spam that they're getting from a multitude of sources, ISPs have been forced to put spam filters on everyone's email account. As a result, a lot of emails that you're expecting to get are not quite making it to your in box, and you don't even know it. The question is, what percentage of your emails are ending up in cyber space, never to be seen again?

The wide range of percentages would absolutely shock you. And the reason for this wide range is because each ISP uses a different spam detection algorithm. If everything was uniform, which is the way it should be, then at least everybody would be losing the same amount of email. Such is not the case.

For example, the best ISP out there for email delivery is Compuserve.. Only 11.8% of all email delivered to Compuserve email accounts gets blocked. Now, while that might seem like a good figure, it actually isn't. Why is that? Well, it turns out that of all email delivered, only 5% are not can spam compliant. So, in a perfect world, only 5% of the email sent to any ISP should be blocked. Compuserve is more than double that and they're considered excellent.

The horrifying stats are that some ISPs have blocked email rates of over 30%. The worst offenders are Road Runner at 30.6%, Gmail at 34.3%, Adelphia at 35.5% and Excite at a whopping 50.7%. That is almost mind boggling that more than 1 out of every 2 emails sent to an Excite email account never makes it.

And if that's not interesting enough, where you live has a big effect on how much of your email you get. For example, if you live in the United States, only about 86% of your email is going to reach your in box. But, if you live in Europe, you're going to get almost all of your email as European residents have a 94% delivery rate. Maybe I should move.

The frustrating part of all of this is that there is no rhyme of reason for why an email won't make it through to you. I receive more spam from real spammers than I can keep track of, and yet when customers email me, they scream that I didn't respond when in reality, I never got the email.

We have a wealth of experience in Email Marketing Service, Permission-Based Email Marketing, Email Newsletters,Email Stats,Optin Email,Email Campaigns,Email Marketing,Email Deliverability,Permission Email,Email Lists
etc. To hire our services contact at info@onlineoutbox.com